Monthly Archives: December 2009

NHL’s Web Video Gets More Social

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(ADWEEK) The National Hockey League has pulled back the curtains on a new video player, replete with more original content and more sharing features designed to further infiltrate the Web’s top social networks.

The new NHL VideoCenter product, developed by the IPTV tech provider NeuLion, essentially replaces NHL Network Online, NHL.com’s original video platform.

Besides game highlights and interviews, VideoCenter offers fans three new channels: NHL Shootout Channel, which deliver full-length coverage of games that end with shootouts; NHL Press Room, for live press conferences; and NHL Library, an archive of clips.

VideoCenter also promises a larger video screen, faster loading times and more useful search, according to league officials.

Besides serving as a destination, the NHL sees VideoCenter as a way to enhance its presence on social media, clearly a league priority. The new player allows fans to share video clips with friends on Facebook, Twitter and Digg. The NHL already maintains channels on the top video sites YouTube and Hulu, and continues to create original video series for advertisers like Timberland and EA.

“NHL.com is the first place fans look to see the best game highlights; live and feature videos; and original programming focused on the NHL,” said NHL svp of creative Andre Mika. “NHL VideoCenter expands the volume of video content offered on NHL.com and greatly enhances and streamlines the user interface, creating the Web’s best destination for NHL video.”

Cutting Tiger Woods Generates Positive Buzz for Brands

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Before controversy engulfed Tiger Woods, big brands built buzz by putting the iconic golfer in their ads. Today, some marketers are getting positive responses from consumers by cutting their ties to the troubled sports legend as the media firestorm over his personal conduct continues to rage.

So says the Brandweek Buzz Report by market research firm YouGov. The weekly consumer survey analyzes the most talked about brands based on buzz: If you’ve heard anything about the brand in the last two weeks, was it positive or negative?; and reputation: Would you be proud or embarrassed to work for this brand?

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals. A score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. Continue reading →

Video: Canon EOS 7D gatling gun shooting 8 FPS of awesome

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We’ll be back later with more impressions, but we figured you’d like to see Canon’s new EOS 7D in a video quickie, live at IFA. It’s short, just a minute, but enough time to show off the 7D’s built-in digital level, 19-point autofocus, and a naked shutter blasting though 8 frames per second. Now man…

Video: Canon EOS 7D gatling gun shooting 8 FPS of awesome.

Introducing a Twitter for Credit Card Purchases

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(NYT) Philip Kaplan earned notoriety and profit a decade ago with a site that chronicled the implosion of the Internet bubble. Now he is back with a project that seems sure to get attention again: Blippy a soon-to-start online social network that lets you share details of your credit card purchases with friends or strangers.

Mr. Kaplan’s earlier venture, an obscenely named Web site that parodied FastCompany magazine, chronicled the dot-com carnage in 2000 and 2001. Though that site trashed failing start-ups, Mr. Kaplan was an entrepreneur himself: he made money by devising a self-service tool that allowed advertisers to place ads on the site. The tool worked so well that in 2002, he spun it off to create AdBrite, which places ads on more than 100,000 affiliated sites and had 2008 revenue of $31.6 million. Continue reading →

Canon vs. Nikon Digital SLR Cameras

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Canon vs. Nikon – which one? It’s a common question that comes up when consumers are comparing digital SLR cameras.

These two companies were the first to make the leap from film to digital, and their initial presence in the market make them the dominant players.

Today Canon and Nikon constantly battle for the top spot in the SLR market, while Olympus, Pentax, Sony, Panasonic and Sigma duke it out for a position in third.

If you pay attention to the digital SLR press releases, you’ll notice a pattern: when either Canon or Nikon announce a new camera designed to capture some niche aspect of the market, the other company is soon to release a camera to compete.

This page is designed to help you get a handle on the current state of Canon vs. Nikon digital SLR cameras, with a focus on consumer SLRs, not those made for professionals.

Read more >>

Canon XSi Or Nikon D3000

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Canon’s Rebel XSi (450D) is already on the market and awaiting the arrival of its new Nikon nemesis. Which one will dominate?

The Nikon/Canon debate will not abate with the coming of the new D3000. Nikon proponents will line up on the Nikon side while Canon enthusiasts will take their stance on the other side of the line. It’s kind of like the Republicans vs Democrats or the Auburn War Eagles vs the Alabama Crimson Tide. You pick your favorite rivalry. Your side will be better no matter what.

My money is on both to be winners. If you buy a Canon Rebel XSi or a Nikon D3000 you will be getting an awesome piece of photographic equipment. The technology keeps improving and the price continues to either stay the same or come down a bit with each new entry level DSLR. Continue reading →

Flash AS3 – Timer Class

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Here is a quick timer code for you to use within your project. I know it may seem simple but its usually the simple things that causes most headaches. So this is for those folks that constantly need reminders.

[as]// We need to import the utils package
import flash.utils.*;

// Create a new Timer object with a delay of 1000 ms
var myTimer:Timer = new Timer(1000);
myTimer.addEventListener(“timer”, timedFunction);

// Start the timer
myTimer.start();

// Function will be called every second
function timedFunction(eventArgs:TimerEvent)
{
trace(“Timer fired ” + myTimer.currentCount + ” times.”);
}[/as]

Check out the AS 3 docs to see all of the available properties and methods of this great new class.

Apple to take on the tablet

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Apple (AAPL) is on track to launch a much-anticipated, tablet-sized computing device early next year, according to brokerage reports this week. The end-of-the year business period has become known as the “iPod quarter” for Apple, due to the historically strong sales of the company’s digital-media players. But with iPod sales showing signs of leveling off, Apple is believed to be working on a new, tablet-style device that will help the company continue with its multiyear streak of hit products. Read more about Apple’s potential plans .

Invictus – Video and Banner Ad Team up

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I was on CNN.com earlier today and fell upon this great team up of video and an associated banner ad… its not a new and ground breaking way to advertise but I wanted to point out how I enjoyed this experience and how these 2 mediums complemented each other. Neither was too over-bearing but both called out for some individual attention. The timing was great for both because I had enough time to enjoy each medium and what they had to offer. The banner ad ended with a nice CTA that matched the entire branding for Invictus. Great work.