South Fulton is a blooming little city next door to Atlanta, GA—by simply looking at a map you can be sure to overlook this little town and mistake them to be a part of ATL.
The goal in this campaign was to touch on various verticals and share how their little town can compete with their big brother. Utilizing stylized imagery along with a graphical structure, we were able to create a nice suite of creative assets for our client to utilize. The verticals that we wanted to concentrate on are the cities amenities, dining, residents, retail and small business. The demographics is primarily African-American so we chose images that spoke true to our target market and images that the AA market can relate to.
Featured on the homepage of Sprint.com on Christmas Eve was the Sprint X NBA Homepage Pushdown execution I designed. Because of time and resources I had to peel back on the interactivity that one could have on an execution like … Continue reading →
Gotta respect display ads. Even though there is only an average of 1% clickthrough rate on these ads they are the billboards and the print ads of the digital space. I just helped Sprint launch a plethora of displays ads … Continue reading →
Supervalu is lowering prices – specifically their Jewel-Osco banner. Our task was to create a clever campaign that convey that message to the AA consumer in a fun and eye-catching way. Within this digital piece I took a look outside … Continue reading →
Supervalu wanted to share the message to their consumers that their food was “FRESH” and I was tasked to do it utilizing the “vegetable people” – do you remember them? It was from their singing produce campaign, those guys kind … Continue reading →
Google tasked me to come up with a new display ad campaign that targeted small businesses in introducing their product called “Accelerate.” This is just a sample of “one” of the concepts that was presented in which we chose to … Continue reading →
In concepting for this product there were many hurdles and challenges that we faced because the client was McDonalds. First and foremost the most obvious, we needed to make the the McBites the ultimate hero within this banner without cannibalizing … Continue reading →
Working with Prius is always fun, because you pretty much have to do a little out of the box thinking. Its not as sexy as the Camry or acquires the history and reputation as the Corolla, but it does have … Continue reading →
American Airlines requested that we develop a banner concept that could be used as the general banner template throughout 2011 and 2012. This banner concept will have to be flexible enough to be changed from one destination to another to … Continue reading →
At the end of 2011, Supervalu slated us with a final project the “Freshly Made Holiday” campaign. This campaign launched the same time as the general market creative and were created to drive consumers to a brand new recipe microsite … Continue reading →
Its funny to see what clients like and don’t like when going into a presentation. This display ad which I designed and developed was actually what I considered the “safest route,” – it was my clutch player – always good to have that within your back pocket. I’ll upload in a little bit other comps created and presented to the client so I can get your feedback.
The great thing about display ad design and development is that even though statistics shows that interactions are low, branding is key and impressions should not be ignored. Brands need to constantly stay fresh in the minds of their consumers especially during the buying process. I know there have been moments when my mind goes blank when looking for a particular product or brand and I rely on my memory to conjure up imagery to help me remember – memorable display ads can help. This ad is very clean, I assisted in cleaning up this banner and resizing for development.
American Airlines came to us with a request to come up with a couple display ad campaigns for the Stellar Awards. Though this concept didn’t move forward, it was still a simple and quick execution that definitely stood out.