Featured on the homepage of Sprint.com on Christmas Eve was the Sprint X NBA Homepage Pushdown execution I designed. Because of time and resources I had to peel back on the interactivity that one could have on an execution like this. Also, because it was scheduled for one day and one day only we wanted to push the user to the purchase page as soon as possible without too much engagement distraction. As far as the design, this display ad has very clean direction and concise messaging that ties both the feel of the NBA and the urgency of this deal all encompassed in one creative.