Its funny to see what clients like and don’t like when going into a presentation. This display ad which I designed and developed was actually what I considered the “safest route,” – it was my clutch player – always good to have that within your back pocket. I’ll upload in a little bit other comps created and presented to the client so I can get your feedback.
The great thing about display ad design and development is that even though statistics shows that interactions are low, branding is key and impressions should not be ignored. Brands need to constantly stay fresh in the minds of their consumers especially during the buying process. I know there have been moments when my mind goes blank when looking for a particular product or brand and I rely on my memory to conjure up imagery to help me remember – memorable display ads can help. This ad is very clean, I assisted in cleaning up this banner and resizing for development.
American Airlines came to us with a request to come up with a couple display ad campaigns for the Stellar Awards. Though this concept didn’t move forward, it was still a simple and quick execution that definitely stood out.
Since Steve Jobs posted his “Thoughts on Flash” in April 2010, a lot has been talked about with regards to the future of Flash. With Adobe’s recent announcement that “Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.”, I felt there was one voice we still hadn’t heard from, that of the people in the industry who actually have shaped Flash in the last 10+ years and those who will shape the future. Those who make the work.
I contacted 50 of the top FWA award winning agencies and asked them:
“After Adobe’s announcement of no more Flash player dev on mobile browser and the hysteria it is whipping up, I thought it would be a good idea to get some thoughts from the people that actually make the work.”
Here’s what they had to say…
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Check this video out. I thought it was hilarious. Incorporating cat videos with advertising is ingenious, but so true. Animal humor… who can beat that.
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Jason Uzarraga 