Google said it plans later this year to launch the Chrome Web Store, the online equivalent of Apple’s App Store. Sports Illustrated has signed on as one of Google’s charter partners, and at present is the only publisher involved in the new venture.
If you happen to be in a market where you like to be cutting edge – and up to date with trends online as they happen, then you are going to need to find your information from a variety of sources. Chasing the news and being first always has its rewards from a traffic perspective, and as the web is becoming more and more real-time its never been a better time to keep your finger on the pulse.
Putting a specific value on Facebook communities is a matter of some debate. Vitrue is hoping to shed some light on the subject with a new tool that evaluates the earned media worth of brands’ Facebook pages.
If you buy into the social media specialist’s underlying thesis — and even Vitrue concedes it’s not capturing the entire picture — the popular Starbucks Facebook page is worth $20.7 million.
Flash doesn’t work on the iPad, pretty much making online video advertising a non-issue. But leading video technology provider Brightcove says it has a solution.
The company has announced that it will soon begin assisting its partners in delivering video content and advertising using HTML5, the Web site technology format which, as an alternative to Flash, enables video to be viewed on iPhone, iTouch and iPad devices. That’s potentially big news for brands that advertise on the Web via video — particularly given that Apple has already sold 1 million iPads — mostly to a highly desirable, early-adopter consumer base.
General Motors hired Joel Ewanick as vice president of U.S. marketing just two weeks ago, but he’s already making a mark.A month after GM consolidated creative duties on its Chevrolet brand at Publicis Groupe’s Publicis, the automaker is undoing that decision by shifting lead duties on the brand to Omnicom Group’s Goodby, Silverstein & Partners — Ewanick’s agency when he led marketing at Hyundai Motors America — and rehiring longtime Chevy shop Campbell-Ewald to handle retail and sponsorship ads, according to sources. It was not immediately clear if creative duties on Chevy trucks also would return to C-E, a unit of Interpublic Group.
RadioShack has selected WPP Group’s Mindshare to handle its media planning and buying after a review, according to sources.When it launched the search in January, the client listed its full-year ad expenses for 2008 at $215 million. Annual spending for media placements going forward is estimated at about $150 million, per sources.