RadioShack Picks Mindshare

RadioShack has selected WPP Group’s Mindshare to handle its media planning and buying after a review, according to sources.When it launched the search in January, the client listed its full-year ad expenses for 2008 at $215 million. Annual spending for media placements going forward is estimated at about $150 million, per sources.

via RadioShack Picks Mindshare.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s