RadioShack Picks Mindshare

RadioShack has selected WPP Group’s Mindshare to handle its media planning and buying after a review, according to sources.When it launched the search in January, the client listed its full-year ad expenses for 2008 at $215 million. Annual spending for media placements going forward is estimated at about $150 million, per sources.

via RadioShack Picks Mindshare.

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