Google Follow Finder

Follow Finder is a nifty little app that will help you find people to follow. You plugin your Twitter username and it will scan your public social graph to show you people you might want to follow. It’s hosted on App Engine and makes extensive use of Twitter’s new @anywhere platform.

Decoding the Mobile Ad Space

There’s a fierce debate going on in the digital media world. One side claims mobile ads are effective and the other that they just don’t work. Steve Jobs has said that “mobile ads suck,” despite acquiring Quattro Wireless, a mobile ads company, three months ago. However, in my experience, mobile ads work, and there’s empirical proof.

via Decoding the Mobile Ad Space.

Digital Upfront: Fantasy or Reality?

It happens every spring. TV buyers start planning for the upcoming upfront buying season, and digital media executives ponder the question — are we having an upfront, too?

The prospect of a digital upfront — one focused on video, specifically — was the topic du jour on Monday during a one-day conference hosted by the organization digiday at the W Hotel in New York. During a standing-room-only panel session featuring representatives from several top digital agencies, the concept of a digital upfront was derided by some and cautiously embraced by others.

via Digital Upfront: Fantasy or Reality?.

Value of a ‘Fan’ on Social Media: $3.60

Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans?

Social media specialist Vitrue, which aids brands in building their customer bases on social networks, tried to put a media value on such communities.

The firm has determined that, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year.

via Value of a ‘Fan’ on Social Media: $3.60.

Twitter Starts ‘Promoted Tweets’ Ad System

Twitter finally took the wraps off its long-awaited advertising system, borrowing ideas from companies already matching advertisers with tweets.

Twitter is calling its system Promoted Tweets. The initiative allows advertisers like Best Buy and Virgin Airlines to buy their way into the stream of short-message updates Twitter users consume. Promoted Tweets will first appear in related search results. Ultimately, Twitter plans to inject them into the stream directly, matching a brand’s Promoted Tweet with users that fit geographic or interest-based criteria. Best Buy, for instance, could target people who follow others with tech interests.

via Twitter Starts ‘Promoted Tweets’ Ad System.

Yahoo, Reveille, Toyota Team Up

Yahoo News has partnered with the production firm Reveille and embattled automaker Toyota to launch a new daily Web series — Who Knew? — that will expound on the site’s most popular news story of a given day.

Who Knew? is aimed at providing a mainstream Web audience with snack-sized features on lesser known aspects of whatever topics are making news at that moment (Yahoo officials claimed that Yahoo News reaches 21 percent of the online audience). For example, today the show examined the Shroud of Turin, which was recently displayed in Italy for the first time in 10 years. Each episode runs 90 seconds.

via Yahoo, Reveille, Toyota Team Up.

Microsoft Gets Social for Kin Phone Launch

The average person on Facebook has 130 friends, but most of them aren’t really “friends” at all.

That’s the premise of a campaign from Microsoft that introduces its Kin phone, which is pitched as a device designed specifically “for people who are actively navigating their social lives.” Kin, a long-awaited, touch-screen mobile device that was code-named “Pink,” was based on feedback from more than 50,000 consumers in the target 20-something age range. Like some other devices, notably Motorola’s Cliq TX with Motoblur, Kin pools several social media streams including Facebook, Twitter, MySpace and Windows Live. But unlike Blur, Kin lets consumers program their phone so their closest friends’ updates rise to the top, a feature Microsoft calls The Loop.

via Microsoft Gets Social for Kin Phone Launch.

Mark Burnett in Digital Branded Content Venture

Producer Mark Burnett and Video In My Backyard (Vimby) have formed a partnership to develop branded content in the digital space.

The new co-venture, as yet unnamed, will work with media companies and advertisers to implement “cost-effective branded solutions” that will be geared toward targeted demographic groups such as mothers, millennials, the environmentally conscious and health/wellness aficionados, among others.

via Mark Burnett in Digital Branded Content Venture.

Domino’s CMO Explains ‘Friends’ Strategy

Domino’s Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its “Oh yes we did” campaign, and it’s asking consumers to help spread the word.

“We’re really confident that if people will try our new pizza, they will like it, and they’ll even recommend it to their friends,” said Domino’s CMO Russell Weiner.

via Domino’s CMO Explains ‘Friends’ Strategy.

Apple to Roll Out App Ad Net

Apple CEO Steve Jobs once famously said mobile advertising “sucks.” Now, he’s out to change that with the introduction of an ad network called iAd.

Apple, which bought mobile ad network Quattro Wireless for $250 million in January, plans to offer iAd to application developers. The ads will differ from many standard mobile banners because tapping on them won’t cause users to leave the applications. Instead, brands can provide various interactive elements in displays that pop up over the application pages.

via Apple to Roll Out App Ad Net.