Yahoo, Reveille, Toyota Team Up

Yahoo News has partnered with the production firm Reveille and embattled automaker Toyota to launch a new daily Web series — Who Knew? — that will expound on the site’s most popular news story of a given day.

Who Knew? is aimed at providing a mainstream Web audience with snack-sized features on lesser known aspects of whatever topics are making news at that moment (Yahoo officials claimed that Yahoo News reaches 21 percent of the online audience). For example, today the show examined the Shroud of Turin, which was recently displayed in Italy for the first time in 10 years. Each episode runs 90 seconds.

via Yahoo, Reveille, Toyota Team Up.

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