For Lilly I was asked to design a iPhone application along with how the actual landing page would look within the current site. I was also asked to design how a innovative print ad may look that would play off the entire campaign.
Social media played a key role in helping Mountain Dew select and tout its newly launched White Out flavor. What’s more, the initiative significantly increased the brand’s presence on high-visibility platforms like Facebook and strengthened its long-term consumer engagement.
The joint venture formed by 12 TV groups to develop a new national mobile content service using the digital TV spectrum now has a name and an organization. Called the Mobile Content Venture, the group today named Erik Moreno, svp, corporate development for Fox Networks Group, and Salil Dalvi, svp, mobile platform development for NBC Universal digital distribution, interim co-general managers.