Marketing Drive Welcomes Senior Creatives

NORWALK, Conn., Dec 09, 2009 /PRNewswire via COMTEX/ — Marketing Drive is pleased to welcome Bill Wiechers as VP/Creative Director for their Chicago location and Joe Kantrowitz as Creative Director based in Norwalk, Connecticut.

In his previous position as VP/Creative Director for DraftFCB Chicago, Bill developed retail communications and promotions for some of the world’s top marketers: GlaxoSmithKline, Kmart, Motorola and the United States Postal Service. With over 15 years of marketing experience, and several highly-acclaimed industry awards such as an Echo, POPAI and Reggie under his belt, he will lead Marketing Drive Chicago’s creative department. “Bill fills a vital role for our Chicago team and will be instrumental in developing effective creative solutions for our clients that successfully integrate all disciplines of the marketing mix,” said Gene Chmiel, Chief Creative Officer, Marketing Drive.

Joe Kantrowitz comes to Marketing Drive from Ammirati and joins the Pernod Ricard team working on the Absolut, Malibu and Kahlua brands. Joe brings with him a significant amount of beverage experience having worked on brands such as Vitaminwater, PowerAde Zero, Diet Pepsi and Michelob. “Joe understands the importance of creative relevancy and connecting with the shopper wherever he or she might be receptive,” said Gene. “It’s that strategic approach to creative that makes him a perfect fit for our organization.”

About Marketing Drive

Marketing Drive ( is a leading promotional marketing agency, with the sole purpose of helping clients’ brands realize their full potential. Marketing Drive focuses on identifying the ‘incremental opportunity.’ Unexpected insights are uncovered and creatively translated into relevant and valuable promotional activity that stimulates the desired behavioral change. Marketing Drive is proud to partner with such notable clients as: Dannon; ExxonMobil; New Balance; Novartis Consumer Health; Pernod Ricard, USA; Procter & Gamble; and the US Environmental Protection Agency. A member of the RiverNorth Group.

About RiverNorth Group

RiverNorth Group is a distinct, next generation, brand marketing network with the credibility, resources and ability to build brands and address the rapidly evolving needs of the marketplace. As needed, we leverage and integrate marketing disciplines to foster relevant and long lasting relationships with consumers and customers, to create increased brand awareness, demand, and market share.

Contact: Gretchen Mullin
Marketing Communications Manager
Marketing Drive

SOURCE Marketing Drive

Copyright (C) 2009 PR Newswire. All rights reserved

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