South Fulton, GA is going Social

South Fulton is a blooming little city next door to Atlanta, GA—by simply looking at a map you can be sure to overlook this little town and mistake them to be a part of ATL.

The goal in this campaign was to touch on various verticals and share how their little town can compete with their big brother. Utilizing stylized imagery along with a graphical structure, we were able to create a nice suite of creative assets for our client to utilize. The verticals that we wanted to concentrate on are the cities amenities, dining, residents, retail and small business. The demographics is primarily African-American so we chose images that spoke true to our target market and images that the AA market can relate to.

Conceptual Idea for the National Association of REALTORS

This conceptual idea stemmed from notion that the National Association of REALTORs (NAR) was deeply engrained in our everyday lives. The design took everyday items of various situations to demonstrate that “by looking deep enough, you will find that NAR … Continue reading

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Website Misconceptions: Users Should Not Scroll

One of the most infamous creative directions I would hear from clients is the fact that they don’t want their users to scroll – what the H-E-Double Hockey stick – then they have the audacity to go ahead and give … Continue reading

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Gatorade – Flash component for site

Here is another flash component I designed for Gatorade that would live on their site. Its simply a nutritional and facts data sheet for the Powder Pack  product. Not sure if this is still currently on their site, I designed this piece over a year ago.