South Fulton is a blooming little city next door to Atlanta, GA—by simply looking at a map you can be sure to overlook this little town and mistake them to be a part of ATL.
The goal in this campaign was to touch on various verticals and share how their little town can compete with their big brother. Utilizing stylized imagery along with a graphical structure, we were able to create a nice suite of creative assets for our client to utilize. The verticals that we wanted to concentrate on are the cities amenities, dining, residents, retail and small business. The demographics is primarily African-American so we chose images that spoke true to our target market and images that the AA market can relate to.
Every year graphic designers love to figure out what the next trend is in design and each year it the trends always seems to be skewed just slightly enough to make it different from the year before. I am definitely … Continue reading →
CITI came out with a new offer for their CitiGold Upgrade Card and wanted to really hit on the idea that applying for this card was going to be fast and simple. To get that point across we added a … Continue reading →
This conceptual idea stemmed from notion that the National Association of REALTORs (NAR) was deeply engrained in our everyday lives. The design took everyday items of various situations to demonstrate that “by looking deep enough, you will find that NAR … Continue reading →
I love photography, from composition to positioning to lighting; there is so much that goes behind the scene. In this post I wanted to grab some interesting photos that I found online and distort it in a way that’ll make … Continue reading →
From the inception of this idea of a Framily coming into fruition, we have seen great growth in acquisition overall. The next question that we begged to ask was how can we get more? How can we make it easier … Continue reading →
One of the most infamous creative directions I would hear from clients is the fact that they don’t want their users to scroll – what the H-E-Double Hockey stick – then they have the audacity to go ahead and give … Continue reading →
Featured on the homepage of Sprint.com on Christmas Eve was the Sprint X NBA Homepage Pushdown execution I designed. Because of time and resources I had to peel back on the interactivity that one could have on an execution like … Continue reading →
For Lilly I was asked to design a iPhone application along with how the actual landing page would look within the current site. I was also asked to design how a innovative print ad may look that would play off the entire campaign.
Here is another flash component I designed for Gatorade that would live on their site. Its simply a nutritional and facts data sheet for the Powder Pack product. Not sure if this is still currently on their site, I designed this piece over a year ago.