CITIBANK—CITIGOLD UPGRADE MAILER

CITI came out with a new offer for their CitiGold Upgrade Card and wanted to really hit on the idea that applying for this card was going to be fast and simple.

To get that point across we added a simple time element that translated throughout the creative—this time element would translate back to the main graphic found on the billboard of the card which drives home the idea that applying would only take 60 seconds.

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