South Fulton is a blooming little city next door to Atlanta, GA—by simply looking at a map you can be sure to overlook this little town and mistake them to be a part of ATL.
The goal in this campaign was to touch on various verticals and share how their little town can compete with their big brother. Utilizing stylized imagery along with a graphical structure, we were able to create a nice suite of creative assets for our client to utilize. The verticals that we wanted to concentrate on are the cities amenities, dining, residents, retail and small business. The demographics is primarily African-American so we chose images that spoke true to our target market and images that the AA market can relate to.