Case Study: Hashtag Marketing: #Dragapalooza

Client

Activation
Tic-Tac-Tag was invited to #Dragapalooza by Miller Lite to help promote and spread the word about #Dragapalooza on social media.

Event Background
Two nights, two stages, dozens of queens, hunky male dancers, and burlesque entertainers will be taking over Sidetrack for a production like no other to benefit Equality Illinois. For over 20 years, Chicago’s longest-running drag benefit has celebrated the campy, the beautiful, the avant-garde and the down right trendsetting Chicago Drag Community. This year the festival introduces its new name: DRAGAPALOOZA.

Love Love Love this technology, makes it easy and fun to get a photo while at the same time you’re helping spread awareness for your cause and event.

SUMMARY OF SOCIAL FOOTPRINT RESULTS
Number of Attendees

Average 300 patrons each night

Number of posts

234

Number of users

100

Total reach

179,021

Total impressions

434,521

Tic-Tac-Tag did a great job making sure everyone knew how to use their system and get their photo. Awesome job guys!

Download the infographic here

#dragapalooza infographic

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