Gaming has come of age. Joystick-obsessed guys who once hunkered down in basements for hours and dominated the medium now have guests. Women and kids are latching onto smartphones and other devices to play. Whether families — armed with Wii remote controls-bond bowling the night away or consumers on the go play  individual or social networking games, the medium is reaching new audiences and heights. Marketers are tapping into the zeitgeist that people like to play and that their lives are more fun when a little competition is involved. Read Full Article