Eyes on the Prize

Life can at times seem little more than a pastiche of mundane moments, stitched together and mostly forgotten. Many people spice things up by making a game of their daily tasks, whether it’s eating out at a restaurant, taking a shower or walking to the corner store. The combination of digital tracking technology that collects huge amounts of data with social media platforms for broadcasting minutiae has spawned a cottage industry of applications that promise a dizzying array of options for tracking and comparing daily activities. These applications, if widely adopted, could hold the key for marketers looking for new ways to  influence consumer behavior.

Will tracking consumer behavior generate sales? more »

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