Case Study: Hashtag Marketing: #MacAndCheeseChicago

Client

Activation
Tic-Tac-Tag was once again invited to participate in the 2017 Mac and Cheese Fest at the UIC Forum in Chicago, IL. Our goal again was to assist in making #MacAndCheeseChicago a trending topic on social media.

Event Background
Mac & Cheese Fest celebrates the dish by featuring variations spanning continents and cultures. Explore the culinary genius of Chicago chefs as they carefully prepare exquisite versions of your favorite rainy day dish. Participating restaurants will forever transform your perception of your childhood favorite; from truffle braised duck mac & cheese to white cheddar and chorizo macarón con queso all paired with beer and spirits!

I remember seeing Tic-Tac-Tag here last year and was very happy to see them here once again. I love this service… I usually don’t take random pics and post them on my IG, but for a FREE print, why not? Hope I see you guys again!

SUMMARY OF SOCIAL FOOTPRINT RESULTS
Number of Attendees

  • Average 1500 patron from 12p—3p
  • Average 1500 patron from 6p—9p

Number of posts

659 Posts

Number of users

224

Total reach

160,544

Total impressions

1,117,236

First, I didn’t get it. But once I saw my post print automatically, I WAS HOOKED!

Final results
SUCCESS! Throughout the event we assisted in helping #MacAndCheeseChicago trend #1 locally and #32 nationally. Raymi Production, did a great job ensuring that the hashtag was well announced and got their patrons engaged the whole day. Can’t wait to see how we plan to change the game next year!

Download the infographic here

infographic

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