Q&A: Mountain Dew’s Brett O’Brien

Social media played a key role in helping Mountain Dew select and tout its newly launched White Out flavor. What’s more, the initiative significantly increased the brand’s presence on high-visibility platforms like Facebook and strengthened its long-term consumer engagement.

via Q&A: Mountain Dew’s Brett O’Brien.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s