Twitter finally took the wraps off its long-awaited advertising system, borrowing ideas from companies already matching advertisers with tweets.
Twitter is calling its system Promoted Tweets. The initiative allows advertisers like Best Buy and Virgin Airlines to buy their way into the stream of short-message updates Twitter users consume. Promoted Tweets will first appear in related search results. Ultimately, Twitter plans to inject them into the stream directly, matching a brand’s Promoted Tweet with users that fit geographic or interest-based criteria. Best Buy, for instance, could target people who follow others with tech interests.