It happens every spring. TV buyers start planning for the upcoming upfront buying season, and digital media executives ponder the question — are we having an upfront, too?
The prospect of a digital upfront — one focused on video, specifically — was the topic du jour on Monday during a one-day conference hosted by the organization digiday at the W Hotel in New York. During a standing-room-only panel session featuring representatives from several top digital agencies, the concept of a digital upfront was derided by some and cautiously embraced by others.
Jason Uzarraga 