Domino’s Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its “Oh yes we did” campaign, and it’s asking consumers to help spread the word.

“We’re really confident that if people will try our new pizza, they will like it, and they’ll even recommend it to their friends,” said Domino’s CMO Russell Weiner.

via Domino’s CMO Explains ‘Friends’ Strategy.