Domino’s CMO Explains ‘Friends’ Strategy

Domino’s Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its “Oh yes we did” campaign, and it’s asking consumers to help spread the word.

“We’re really confident that if people will try our new pizza, they will like it, and they’ll even recommend it to their friends,” said Domino’s CMO Russell Weiner.

via Domino’s CMO Explains ‘Friends’ Strategy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s