Apple CEO Steve Jobs once famously said mobile advertising “sucks.” Now, he’s out to change that with the introduction of an ad network called iAd.
Apple, which bought mobile ad network Quattro Wireless for $250 million in January, plans to offer iAd to application developers. The ads will differ from many standard mobile banners because tapping on them won’t cause users to leave the applications. Instead, brands can provide various interactive elements in displays that pop up over the application pages.
Jason Uzarraga 