Chevy Enlists Goodby as Lead Shop, Rehires C-E for Retail

General Motors hired Joel Ewanick as vice president of U.S. marketing just two weeks ago, but he’s already making a mark.A month after GM consolidated creative duties on its Chevrolet brand at Publicis Groupe’s Publicis, the automaker is undoing that decision by shifting lead duties on the brand to Omnicom Group’s Goodby, Silverstein & Partners — Ewanick’s agency when he led marketing at Hyundai Motors America — and rehiring longtime Chevy shop Campbell-Ewald to handle retail and sponsorship ads, according to sources. It was not immediately clear if creative duties on Chevy trucks also would return to C-E, a unit of Interpublic Group.

via Chevy Enlists Goodby as Lead Shop, Rehires C-E for Retail.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s