Flash doesn’t work on the iPad, pretty much making online video advertising a non-issue. But leading video technology provider Brightcove says it has a solution.
The company has announced that it will soon begin assisting its partners in delivering video content and advertising using HTML5, the Web site technology format which, as an alternative to Flash, enables video to be viewed on iPhone, iTouch and iPad devices. That’s potentially big news for brands that advertise on the Web via video — particularly given that Apple has already sold 1 million iPads — mostly to a highly desirable, early-adopter consumer base.
Jason Uzarraga 