Putting a Value on Facebook Communities

Putting a specific value on Facebook communities is a matter of some debate. Vitrue is hoping to shed some light on the subject with a new tool that evaluates the earned media worth of brands’ Facebook pages.

If you buy into the social media specialist’s underlying thesis — and even Vitrue concedes it’s not capturing the entire picture — the popular Starbucks Facebook page is worth $20.7 million.

via Putting a Value on Facebook Communities.

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