Develop applications for iPhone with Adobe Flash CS5

Flash Professional CS5 will enable you to build applications for iPhone and iPod touch using ActionScript 3. These applications can be delivered to iPhone and iPod touch users through the Apple App Store.*

A public beta of Flash Professional CS5 with prerelease support for building applications for iPhone is planned for later this year. Sign up to be notified when the beta starts. Continue reading

Gatorade: Flash component for site

Another nice flash component which was to be used within Gatorade’s site. This component focused on the Gatorade Powder Pack. This was a simple implementation of animation, imagery and the use of text. The only activation within this flash piece only lead the user to another part of the site. This piece was developed in Flash CS3 and programmed with AS2.0 as well as TweenLite.

Gatorade: Banner Ad Concept

This is a banner ad concept I created for Gatorade. The brand focused on the G2 product and wanted to concentrate on the fact that these drinks had low to no calories. I utilized the idea that 3 calorie balls flies into the scene then drops and falls into a whole only to have the G2 bottles pop back up in its place along with the final CTA.

XEROX IS DOING SOMETHING COOL

If you go to this web site, www.LetsSayThanks.com you can pick out a thank you card and Xerox will print it and it will be sent to a soldier that is currently serving in Iraq. You can’t pick out who gets it, but it will go to a member of the armed services.

How AMAZING it would be if we could get everyone we know to send one!!!  It is FREE and it only takes a second.

Wouldn’t it be wonderful if the soldiers received a bunch of these?   Whether you are for or against the war, our soldiers over there need to know we are behind them.

This takes just 10 seconds and it’s a wonderful way to say “thank you”.

Please take the time and please take the time to pass it on for others to do.

We can never say enough “thank you’s”.

Is this true with you?

Just got this in an email and I thought I would share it on my blog.

1. I think part of a best friend’s job should be to immediately clear your computer’s history if you die.

2. Nothing s*cks more than that moment during an argument when you realize you’re wrong.

3. I totally take back all those times I didn’t want to nap when I was younger.

4. There is great need for a sarcasm font.

5. How the h*ll are you supposed to fold a fitted sheet?

6.. Was learning cursive really necessary?

7. Map Quest needs to start their directions on #5. I’m pretty sure I know how to get out of my neighborhood.

8. Obituaries would be a lot more interesting if they told you how the person died.

9. I can’t remember the last time I wasn’t at least kind of tired.

10. Bad decisions make good stories. Continue reading

Using XML in Flash CS3/AS3

One of the major changes in AS3 is how you deal with XML content. While a lot of similarities carried over from the AS2 days, there are new time-saving niceties in AS3 that make working with XML files easier. One of the introductions is Ecmascript for XML, known as E4X for short. In this tutorial, you will gradually learn more XML tricks as you try to parse the various parts of the following XML data:

Example of XML Document

This tutorial attempts to cover a lot of ground, so I’ve provided a short table of contents to give you an idea of what to expect:

  1. The XML Structure
  2. Loading an XML File
  3. Reading the XML Data
    1. XML and XMLList
    2. Accessing Data Directly
    3. Accessing Data Indirectly
    4. Calling all Children()
    5. Reading Attributes
  4. Filtering Values
    1. Filtering Node Values
    2. Filtering Attribute Information

As you can see, there are a lot of topics that you’ll learn how to juggle in Flash. Let’s start at the top and being by first describing what an XML file is. Read more here.

Google Wave

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Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. Continue reading

Are We Out of Touch with Our Customers?

Know your customer is advertising’s prime directive. Yet in the evolving digital age knowing your customer is harder and harder to do even tough we have many more ways to monitor, watch, listen, react, interact and measure customer behavior.

The newest evidence of the gap between customer and advertiser perceptions comes from a survey of 1015 advertisers and 4546 customers conduced in June by Harris Interactive using the LinkedIn Research Network to qualify and access both panels. The study found that while advertisers are increasing their use of digital advertising at the expense of print and broadcast media, they are not necessarily increasing their insight into or understanding of customers by using interactive channels. Continue reading

Dollar General: Holiday Microsite

This was the holiday microsite I developed for Dollar General. This concept was designed by Kelly Schummer. The site was developed utilizing Flash CS3 with a AS3.0 back-end language program. Tons of classes needed to be developed in getting this project complete. At the end the client loved it and why not… its a beautiful microsite.

COORS Light: Microsite


Now this was straight-forward what a microsite should consist of: cool graphics, compelling image to draw the user in then a way to grab the users information. Plain and simple this is what a microsite should do, and this microsite did just that. This site was developed in Flash 8 with AS2.0 as the preferred programming language.