Cisco – Video Banner Ad

This banner by Cisco was focused on the whole “video” aspect that Cisco can bring to an organization. I didn’t get that at all with the banner ad that they just sent out. They should really take a lesson from their competition and see what and how they can improve on their future banner ad campaigns. Simplicity is great and that’s what I like about their branding, but their technologies are far more superb and I think that should be translated better on their campaigns.

HP – Nice new banner ad

This was a nice little banner ad that HP sent out about the HP Touchsmart 600 Computer. The colors were very engaging and the interactivity was great. The finger on the initial page could have been animated differently though and unless you are like me and wanted to spend some time to poke around, it was really hard to know what clips were available for activation on the initial screen… subtle rollover bubbles would have been helpful – I still don’t know if I saw everything this ad had to offer. Great banner ad all-in-all.

Know How vs. Know Who – What Do Employers Really Want?

By: Stephen Kindel

When you look at an advertisement for a new job, do you really know what you are looking at? In a shrinking economy, where companies struggle to maintain market share, let alone grow it, many jobs are what a friend of mine describes as “know who” jobs. That is, the condition of your employment is based upon the size and number of accounts you can bring with you, or take away from a competitor, usually the company you worked at before. Your potential new employer is not interested in you or your skills per se, but rather, in whom you can bring along with you as clients or customers. Almost all sales jobs today are know-who jobs, as are many positions in law (try getting a job at a new law firm without the ability to bring along former clients), and particularly, in the financial services industry. The ability to bring along your “book” of business is what is likeliest to land you a position, and not your knowledge of the industry. Continue reading

How To Make Digital Photos Look Like Lomo Photography

The following tip on getting digital images to look like Lomo Images was submitted by DPS reader – Frank Lazaro. You can see his photography at his Flickr page and see some of his Lomo shots here NB: most of the shots in this post can be enlarged by clicking them. update: once you’ve read this tutorial and had an experiment with the technique head to our Forum to share some of your results.

Pixar Shows off Stereoscopic Footage

At Monday’s Pixar Animation Studios Case Study at the Content Theater, the company focused on stereoscopic production and presentation.

The packed event, sponsored by Sony and RealD’s 4K 3D projection system, offered glimpses of Pixar’s first experiments with 3D, included re-created scenes from “Toy Story” and “Ratatouille,” adding new 3D effects as well as extended sequences from Pixar’s upcoming stereoscopic release, “Up.”

Bob Whitehill, stereoscopic supervisor, and Josh Hollander, director of stereoscopic production, shared some of preparation for the May 29 release of “Up” and the Oct. 2 premiere of the stereoscopic versions of “Toy Story” and “Toy Story 2.”

In re-creating the “Toy Story” films, Hollander said, Director John Lasseter worked with the stereoscopic team on creative and technical issues that arose when taking a show designed for 2D projection and adapting it to 3D.

Significant technical consideration arise from the need to render images for the left and right “eye” simultaneously because of the damage to the stereoscopic effect that could result from even extremely minute changes at the pixel level if the two perspectives are rendered separately.

Looking at the stereoscopic world from an artistic perspective, Whitehill noted that Pixar’s initial testing helped Pixar filmmakers define a stereoscopic aesthetic using concepts such as “point of interest” and its relation to the “point of conversion” and “depth budget” that became integral to the decisions made by co-directors Pete Doctor and Bob Peterson when creating “Up.”

Disney HP Experience – Interactive Microsite

This was a fun interactive site that lead the user through an experience, in which they were able to use a canon printer or camera to take them through a set of activities detailing the products capabilities. This was one of my very first flash development products that I did years back at a large interactive firm here in Chicago. I worked alongside an art director and the CD to develop this site and to ensure the animation would be approved by Disney. This site was developed in Flash MX and used AS2.0.

JonaDel678.com – Full Website

Here is one of my favorite sites in which I helped developed. This was actually for a close family friend’s wedding. I wanted the site to be developed to engulf the whole screen and have a very calm and clean look/feel. This site was developed in Flash 8 using AS2.0 and PHP. There was a message board built into this piece and a dynamic photo section.