This banner by Cisco was focused on the whole “video” aspect that Cisco can bring to an organization. I didn’t get that at all with the banner ad that they just sent out. They should really take a lesson from their competition and see what and how they can improve on their future banner ad campaigns. Simplicity is great and that’s what I like about their branding, but their technologies are far more superb and I think that should be translated better on their campaigns.