Gatorade: Banner Ad Concept

This is a banner ad concept I created for Gatorade. The brand focused on the G2 product and wanted to concentrate on the fact that these drinks had low to no calories. I utilized the idea that 3 calorie balls flies into the scene then drops and falls into a whole only to have the G2 bottles pop back up in its place along with the final CTA.

XEROX IS DOING SOMETHING COOL

If you go to this web site, www.LetsSayThanks.com you can pick out a thank you card and Xerox will print it and it will be sent to a soldier that is currently serving in Iraq. You can’t pick out who gets it, but it will go to a member of the armed services.

How AMAZING it would be if we could get everyone we know to send one!!!  It is FREE and it only takes a second.

Wouldn’t it be wonderful if the soldiers received a bunch of these?   Whether you are for or against the war, our soldiers over there need to know we are behind them.

This takes just 10 seconds and it’s a wonderful way to say “thank you”.

Please take the time and please take the time to pass it on for others to do.

We can never say enough “thank you’s”.

Is this true with you?

Just got this in an email and I thought I would share it on my blog.

1. I think part of a best friend’s job should be to immediately clear your computer’s history if you die.

2. Nothing s*cks more than that moment during an argument when you realize you’re wrong.

3. I totally take back all those times I didn’t want to nap when I was younger.

4. There is great need for a sarcasm font.

5. How the h*ll are you supposed to fold a fitted sheet?

6.. Was learning cursive really necessary?

7. Map Quest needs to start their directions on #5. I’m pretty sure I know how to get out of my neighborhood.

8. Obituaries would be a lot more interesting if they told you how the person died.

9. I can’t remember the last time I wasn’t at least kind of tired.

10. Bad decisions make good stories. Continue reading

Using XML in Flash CS3/AS3

One of the major changes in AS3 is how you deal with XML content. While a lot of similarities carried over from the AS2 days, there are new time-saving niceties in AS3 that make working with XML files easier. One of the introductions is Ecmascript for XML, known as E4X for short. In this tutorial, you will gradually learn more XML tricks as you try to parse the various parts of the following XML data:

Example of XML Document

This tutorial attempts to cover a lot of ground, so I’ve provided a short table of contents to give you an idea of what to expect:

  1. The XML Structure
  2. Loading an XML File
  3. Reading the XML Data
    1. XML and XMLList
    2. Accessing Data Directly
    3. Accessing Data Indirectly
    4. Calling all Children()
    5. Reading Attributes
  4. Filtering Values
    1. Filtering Node Values
    2. Filtering Attribute Information

As you can see, there are a lot of topics that you’ll learn how to juggle in Flash. Let’s start at the top and being by first describing what an XML file is. Read more here.