MRM Takes Home Depot Digital, CRM

(Brian Morrissey) MRM Worldwide has won the digital and customer relationship management business of Home Depot after a review, according to sources.

The McCann Worldgroup shop bested incumbent Digitas — along with Wunderman, Rapp Collins and Huge — in a competition managed by search consultancy Select Resources International in Santa Monica, Calif. Digitas was named to the Home Depot roster in April 2006, taking over CRM duties from DDB in Chicago.

Sources pegged the account at $12 million in annual revenue. In the first 11 months of 2009, the client spent more than $415 million in major measured media, about as much as it spent for the entire year of 2008, per Nielsen.

MRM referred calls to the client. A Home Depot representative was unavailable for immediate comment.

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