This is by no means a mature market consisting solely of immature consumers
An industry needn’t be new in order to enjoy a surge in popularity. The market for videogames is a case in point. A recent report from Deloitte documents a robust increase last year in the number of people engaged in gaming, led by a deepening of the sector’s earlier inroads among consumers who are well into adulthood. This is by no means a mature market consisting solely of immature consumers.