Game on for Brands

Marketers get serious about social gaming

Visitors to the sprawling Consumer Electronics Show in Las Vegas last week encountered innumerable come-ons from electronics and tech companies. One of the more unusual came from Intel, which at 15 locations throughout the show invited attendees to “check in” using mobile social network Foursquare and earn one of four virtual Intel CES badges, which would enter them into a contest for an Intel-powered netbook.

Game on for Brands.

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