Olson had most recently handled the assignment
Lee Jeans has shifted its e-commerce business — which consists mainly of efforts on its Lee.com venue — back to independent Kansas City, Mo.-based shop Barkley. There was no review.
Barkley has a nearly 15-year relationship with the iconic brand, handling cause-marketing and public relations chores for Lee, a unit of lifestyle apparel giant VF Corp.
Barkley worked on Lee.com from 2005-08. Independent Olson in Minneapolis most recently handled that assignment. Havas’ Arnold in New York is Lee’s lead creative agency.
All told, the brand spent slightly less than $20 million in 2008 domestic measured media and $12 million in the first 11 months of last year, per Nielsen.
Liz Cahill, client vp, marketing, applauded Barkley’s long-standing efforts for the brand, and said that in terms of that track record “we look forward to the growth Barkley would help us achieve” with Lee.com.
Barkley, which employs about 275 staffers, ranks among the nation’s larger creatively driven ad shops. Other key clients include Build-A-Bear Workshop, Helzberg Diamonds, Minute Rice and Sonic Drive-In.