Martin ‘Books’ New Approach for Expedia

(E Parpis) The Martin Agency has launched its first work for Expedia.com, a campaign that positions the travel site with the tagline, “Where you book matters.”

The push includes television, print, outdoor and online advertising that began last week. A commercial presents the consumer experience of booking with Expedia through the visual metaphor of hands manipulating building blocks. A female voiceover explains: “These are the building blocks of a perfect girls’ weekend.” The ad ends with the message that the site offers “more choices” and “more savings.” (Watch the spot.)

Martin ‘Books’ New Approach for Expedia.

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