Sandwich chain routinely spends $80-90 mil. in measured media
Quiznos has named independent WongDoody in Seattle as its lead agency.
According to the client, the shop “will build on Quiznos’ creative brand history while also serving to implement the new look, feel and overall brand refresh of The New Quiznos.”
The sandwich chain routinely spends $80-90 million annually in major measured media, per Nielsen. A Quiznos’ rep said WongDoody was tapped following a review. Media buying was not part of the process and that assignment remains at Pohmedia.