Audience for Online Video Keeps Climbing

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Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month.

According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent vs. the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent vs. the same time period a year earlier.

Audience for Online Video Keeps Climbing.

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