MySpace has quietly begun testing a new “In-Stream” ad unit that appears directly within a user’s personal “stream” of friend activities and status updates.
The new placement debuted on Feb. 10, with Coke offering fans a free download of the Selena Gomez song “Naturally.” Later that week, Procter & Gamble used the In-Stream ad to offer samples to women of Scope Outlast mouthwash and a free Crest Extra White Plus Scope Outlast Toothpaste.
Jason Uzarraga 