MySpace Puts Ads ‘In Stream’

MySpace has quietly begun testing a new “In-Stream” ad unit that appears directly within a user’s personal “stream” of friend activities and status updates.

The new placement debuted on Feb. 10, with Coke offering fans a free download of the Selena Gomez song “Naturally.” Later that week, Procter & Gamble used the In-Stream ad to offer samples to women of Scope Outlast mouthwash and a free Crest Extra White Plus Scope Outlast Toothpaste.

via MySpace Puts Ads ‘In Stream’.

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