Race to Relevance

When was the last time you said “color” TV? Probably not in a while. The same thing is about to happen with the word “digital,” at least when its comes to the ad business. Right now a lot of agencies call themselves digital and many others tout the fact that they can do digital, but one day pretty soon all ad agencies will be digital and the word will be as unnecessary as color is to TV.

via Race to Relevance.

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