SXSW: Twitter’s Ad Platform That Isn’t

Twitter was widely expected to take the wraps off its ad platform at the South by Southwest conference today. Instead, CEO Evan Williams threw the crowd for a loop by instead unveiling an information-sharing tool for publishers.

The @anywhere service lets publishers embed code on their sites that will turn hyperlinks of key terms on Web pages into repositories of Twitter information. SXSW’s notoriously fickle crowds lived up to their reputation, complaining via Twitter that the interview was boring with many leaving the session early.

via SXSW: Twitter’s Ad Platform That Isn’t.

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