Search Marketing to Grow

Search-engine marketing continues to grow, according to a survey released this month by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy, with money often being shifted from other kinds of marketing in order to fund it. But the survey’s respondents (professionals in this field) say measurement of return on investment continues to be the foremost challenge for search.

via Search Marketing to Grow.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s