Will social media revive appointment TV?
A number of network executives planning to expand social media program extensions next season hope the answer is yes.
Recent research indicates that viewers increasingly interact simultaneously with TV shows and social media platforms such as Facebook and Twitter to comment in real time on story lines, action and characters. Research also shows that viewers, enabled by technology, are increasingly using mobile devices to engage in real-time, at-home “watercooler” talk about programs as they air.
Jason Uzarraga 