Forget Apps, Text Still Reigns in Mobile

The flurry of recent media announcements around mobile apps probably has you thinking this might be your easy marketing answer for 2010. Beware the hype, because beneath the excitement lies plenty of stats that show it’s still a plaything compared to text messaging, which continues to deliver impressive year-over-year growth across all demographic groups.

via Forget Apps, Text Still Reigns in Mobile.

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