This is why Wunderman Seattle is one of the top shops in the U.S. Not only do they do great and interesting work but they let the public know this in a very fun and unusual way. Check out this case study that they put together for their Halo 4 box reveal campaign – its very fun and interesting – for those who don’t realize how powerful social media is, they can walk away with the idea that targeted marketing in any social media platforms is key – Marketing 101 in the social media world. I’ve worked with many people who felt that once their campaign is out there it should become instantly viral, then fall face flat on the ground and become jaded with this type of marketing… not all the time my friends, do your homework.