Awesome video about the clothes you wear and the stories they come with. A great campaign called “Worn Wear” for the clothing company Patagonia – this video demonstrates the attachment one has with their apparel and how their clothes define who they are and what they love while at the same time demonstrate the reliability and quality these clothes have. All the segments within this video were well made and interesting – the characters and stories held true to how Patagonia defines themselves and shows how their apparel resonates through their customers. Worn Wear is an invitation to celebrate the stuff you already own.