History is full of visionaries who have imagined the impossible, turned it into a reality and disrupted the world around them in the process. By embracing radical new visions, ideas and concepts, these disruptors have been the originators of a new way of thinking, doing and being. They are the revolutionaries of disruptive technology and design.
But disruption isn’t limited to history. It is a necessary part of the future. Across the globe people are challenging norms and envisioning a new, superior future for us, all driven by the knowledge that the world can, and will, be made better. They seek inspiration from the most unique and unusual places. They aren’t afraid to push the boundaries. They are not defied by limits.
They are Disruptive by Design. It is a philosophy. A process. A promise. An inherent need to improve the world around us in an unexpected, innovative way.
We can all be Disruptive by Design.
This is our story of disruption. Narrated by Kevin Spacey.