Gatorade: Banner Ad Concept

This is a banner ad concept I created for Gatorade. The brand focused on the G2 product and wanted to concentrate on the fact that these drinks had low to no calories. I utilized the idea that 3 calorie balls flies into the scene then drops and falls into a whole only to have the G2 bottles pop back up in its place along with the final CTA.

Dollar General: Holiday Microsite concept

This was a fun project. Our client told us that we had only 1 day to design a microsite, so all the creative sat down in their cubicles and designed for a couple hours. This was my concept for a holiday microsite, its very Crate and Barrel meets Dollar General if you ask me.