Welikesmall launched a new site for the 2010 Dodge Charger called “The Charger Experience.”We asked the crew over at Welikesmall a few questions about the project and their strategy for pulling off the build.
We asked the crew over at Welikesmall a few questions about the project and their strategy for pulling off the build.

Who did you partner with on the project?
The Organic Detroit office.

How did the two teams collaborate?
The original concept and design was brought to us by the crew over at Organic. Our initial thought when we saw the boards was “live action shoot replete with helicopters, vintage muscle cars, expensive talent, burnouts.” But no, they’d already shot some great footage and this was going to be the home to show off the Charger as “not your father’s Charger.” Our role was the development of the site to include special features such as a car color visualizer and multimedia gallery.We took the Organic treatment to the next level, adding in our thoughts on textures, motion and ambient sound design. You can see this well in the gallery section. We were able to expand upon the creative and bring the wall to life adding in our thoughts on interaction, rollover and general motion.

To read the rest of our Q&A with Welikesmall,click here.