By not targeting this key segment, some marketers may be missing out
Of all the sins marketers commit, few evoke more scorn from peers than that of “leaving money on the table.” If there’s a population willing and able to buy what you’re selling — if you’d only ask, in a reasonably competent way, that it do so — then failure to reach those people is a needless blow to your brand. A forthcoming book, titled Black Is the New Green: Marketing to Affluent African Americans, makes the case that luxury marketers are guilty of missing out on one such lucrative market. Written by Leonard Burnett Jr. (co-CEO and group publisher of Uptown Media Group and Vibe Lifestyle Network) and Andrea Hoffman (CEO of consultancy Diversity Affluence), the book also offers counsel on how to go about reaching “AAAs,” its shorthand term for “affluent African Americans.”
In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York’s Grand Central Terminal. And yes, the display, for Visa’s Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.
In his presentation on Wednesday, Apple CEO Steve Jobs touted the new iPad as an outstanding entertainment device, a place to watch movies and TV shows — even name-checking ABC’s hit Modern Family.
After nearly being shut out of the Super Bowl this year, the Budweiser Clydesdales are going to be invited back to the party — if enough 
Unless you happen to be a Magic Eight-Ball or a member of the Dharma Initiative, it’s safe to say that you probably don’t have the capacity or resources to predict the future with any profound degree of accuracy. And yet there’s a fundamental quirk of human psychology that insists on projecting events into a gleaming future tense, a tendency that is exacerbated by our hyperaccelerated media culture. 
Jason Uzarraga 