Spin to Win Talent

Public relations practitioners spin for a living. There, I said it. I dared to utter the “S” word. Get over it and listen to why the profession’s revulsion to the word is just misplaced and counterproductive aggression.

A few years ago at the Public Relations Society of America International Conference in Detroit, the keynote speaker caused quite a stir among the attendees when she use the word “spin” several times while discussing the PR profession.

Because that struck such a chord, I’ve been keeping an eye on reactions to the word whenever it’s used around PR people. For the most part, I’ve noticed that too many practitioners young and old, entry level to veteran, are bothered by it.

Spin to Win Talent

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