Yahoo and Twitter have inked a deal to have Twitter’s real-time updates embedded throughout the Yahoo portal, with feeds appearing on several Yahoo properties.
The agreement follows Twitter’s deals with Microsoft and Google to integrate tweets into their search engines. The Yahoo deal covers search but goes further to include embedding status updates in Yahoo verticals, including sports, news, entertainment and finance. Users visiting those pages will be able to update Twitter with their comments, see what others on Twitter are saying about the stories and even monitor comments being made in their networks.
Jason Uzarraga 